Toyota
Press Digest & Media Website
Press Digest
What did the client need?
Toyota required a quick-to-read summary of news coverage from the UK motoring press and media, to assess how the Toyota and Lexus brands were performing in the UK.
What did we propose?
A bespoke twice-weekly media digest covering both the Lexus and Toyota ranges, consisting of product reviews, video reviews and the latest brand news.
How does it work?
Our editorial team source key stories from the national and regional press which are condensed into an easy-to-read two/three-page digest, designed to meet the brand’s identity.
What is the end result?
Toyota’s staff, dealers and senior management now have regular access to positive press reviews of the company’s vehicles.
Media Website
What did the client need?
Toyota needed us to build and manage an easy-to-use resource that provided journalists with multimedia content, including vehicle images, videos, stories and press releases.
What did we propose?
A dedicated media site allowing approved media access to the latest news and visual media, via an attractive and easy-to-use portal.
How did it work?
Our design team built the media site from the ground up, and our editorial department kept the site updated with the latest content.
What was the end result?
Toyota was provided with an easy-to-use portal, which kept the media informed about the company’s latest news.
