Press Digest & Dealer Booklet
What did the client need?
Subaru wanted a means of summarising product news and reviews from the UK motoring press and other media sources for staff and management, plus a linked mini-magazine that collated the best reviews to distribute to customers.
What did we propose?
A bespoke media digest, tailored to match Subaru’s brand identity and produced every three months, and an eight-page brochure for Subaru dealers to provide to customers.
How does it work?
Our editorial team identifies important stories and edits this material into an easy-to-read format for both the press digest and the parallel brochure.
What is the end result?
Subaru’s staff and management are kept informed of media perception of the brand’s vehicles. Dealers are now able to provide customers with a resource to help them engage with Subaru’s products.