Jaguar Land Rover
Press Digest & Press Release
What did the client need?
Jaguar Land Rover needed a product to summarise press coverage in the UK concerning Jaguar and Land Rover models, and a reliable partner to assist its press office at peak times.
What did we propose?
A clear and informative press digest, covering news and reviews of both Jaguar and Land Rover ranges. We offered press office support by writing press releases on an ad hoc basis.
How did it work?
Each month our editorial team gathered key articles and edited them into an easy-to-read news summary. We also produced press releases to tight deadlines, working alongside the company’s own press office.
What was the end result?
Jaguar Land Rover were able accurately to gauge press reception towards its vehicles, and to free up staff to conduct other tasks as a result of our press office support.