What did the client need?
Vauxhall required an easy-to-read product that showcased the positive coverage it receives in the national and automotive media.
What did we propose?
An exclusive monthly press digest covering Vauxhall’s car and van ranges that the dealer network can use to the benefit of customers.
How does it work?
We condense key stories into a four-page press digest, highlighting positive reviews from the UK motoring press and other media – and including third-party endorsements – for dealers to use in their sales efforts.
What is the end result?
Vauxhall’s staff and senior management now have access to a regular summary of positive media coverage from print, online and video sources.