What did the client need?
Michelin wanted to highlight news of the company’s products and services and the tyre industry, as featured in the motoring media.
What did we propose?
A fortnightly media digest containing news stories related to Michelin products, and notable applications of the tyres by partners and clients.
How did it work?
Each fortnight, our journalists gathered articles from the industry’s trade media and other press, edited synopses of these and produced clear and coherent content.
What was the end result?
Michelin employees were able to keep up-to-date with the latest news of the company and its products.