What did the client need?
Peugeot needed a product to summarise reviews of its range of vehicles and other company news from across the UK media, including the latest stories from the dealer network.
What did we propose?
A tailor-made fortnightly media digest to incorporate the latest vehicle reviews and media reactions to the brand’s product launches. We also highlight relevant non-product stories.
How does it work?
Every fortnight our automotive writers gather articles, working with Peugeot’s PR department to source the best dealer network stories, and edit this content into an easy-to-read news digest.
What is the end result?
Peugeot’s senior management and dealers are now provided with a regular summary of positive media reception of the company’s vehicles.