What did the client need?
DAF Trucks needed a product to summarise coverage by the UK media, as well as stories concerning DAF dealers.
What did we propose?
A monthly media digest, covering vehicle news and reviews, as well as the most important dealer stories of the month.
How does it work?
Every month Immediate Network’s editorial team gathers important stories about the DAF range as well as relevant industry news, along with snippets of competitor stories. This information is then edited into an easy-to-read news summary and distributed to DAF’s dealer network.
What is the end result?
DAF’s dealer network is now able to stay on top of key industry developments and is kept aware of which DAF vehicles are most popular.