What did the client need?
Bentley needed a one-off corporate magazine to showcase its history, its involvement in the UK industrial and automotive landscape and its goals for the future.
What did we propose?
A sleek and modern tailor-made product to incorporate the latest brand news, an overview of Bentley products and a series of business and technical articles, in keeping with brand guidelines.
How did it work?
We conducted a series of research trips to Bentley’s Crewe base and undertook a number of interviews with senior managers both in the UK and Germany. We wrote and edited content and produced an overview of Bentley Motors.
What was the end result?
Bentley had an upmarket, on-message magazine that informed stakeholders as well as local and national government about the company and its plans for the future.