What did the client need?
Citroën needed a summary of news and reviews published by the UK motoring press and media, including video and other online content.
What did we propose?
A bespoke fortnightly press digest as used by the other PSA brands – Peugeot and DS Automobiles.
How does it work?
Each fortnight our editorial team identifies important stories and edits this content into an easy-to-read format, designed to meet Citroën’s corporate identity. Citroën is a key player in the van market, which adds a further dimension to this project.
What is the end result?
Citroën’s senior management and dealers are kept updated on public perception of the company’s range of vehicles.