Stop monkeying around

Do you communicate with your customers on a regular basis? Do you use MailChimp? If not, why not?

Small or medium businesses, understandably, don’t usually have dedicated technology teams to track communications and drill down into the detail of the data.

Sound familiar? If so, it’s not a problem because mass email platforms like MailChimp claim to be able to perform this tracking for you.

More than a billion emails are sent using MailChimp every day, including back-in-stock messages, newsletters and other email campaigns.

Here at Immediate Network, we use MailChimp on a number of our client communications projects, and are well versed in all the features and functions it has to offer.

Using MailChimp is generally pretty straightforward for most business requirements. Should you need it, however, there is comprehensive support documentation available.

MailChimp blog cartoon

One of MailChimp’s greatest strengths lies in its analytics. You can monitor your audience’s web activity – and purchases – to produce revenue reports and help you tailor your online campaigns.

The logistics of a small business can make data hard to wrangle, and MailChimp knows this. Ben Chestnut, the company’s co-founder and CEO, has this to say about data: “We’re watching it, collecting it, and making sure it’s paying off.”

Many of MailChimp’s services are free. If you have a database with 2,000 or fewer names on it, you can send up to 12,000 emails per month at no charge. If you have more than 2,000 recipients, the costs increase as your mailing list grows.

MailChimp provides a number of other useful features. The abandoned cart tool reminds shoppers of forgotten purchases when they reach checkout. MailChimp says that this boosts profits by an average of $610 a month, whilst the product-recommendation feature purportedly increases revenues by an average of 31%.

For 2017, MailChimp is looking at how data science might be used to improve other methods of communication such as social media and snail mail.

Good business practice, like sustainable growth, relies on good quality content. It also relies on reliable distribution of that content. If you have yet to try out MailChimp, what have you got to lose?