What did the client need?
SABMiller needed a product to share marketing knowledge and best practice among its staff and stakeholders worldwide.
What did we propose?
A quarterly interactive magazine, providing the latest industry news to the marketing community and SABMiller’s internal staff.
How did it work?
Our journalists researched and edited reports from different markets and global regions, conducting interviews with senior figures in the countries where SAB Miller operated, and writing clear and engaging articles.
What was the end result?
SABMiller’s staff received an informative magazine, keeping them up-to-date with industry news.