What did the client need?
CBS Outdoor needed a product that kept customers informed of the latest developments in the outdoor advertising sector.
What did we propose?
A tailor-made, sector-specific newsletter delivered directly to customer’s inboxes. Crucially, the newsletter had to cover the whole outdoor sector. It would be branded CBS and include stories about CBS’s competitors, thus demonstrating the company’s position as a market leader.
How did it work?
We created Market Digest, comprising news from across the industry collected and edited by our editorial team into a clear, coherent package.
What was the end result?
Our creative content demonstrated the company’s expertise and helped it stay front of mind with advertising agencies and brand marketing teams.