What did the client need?
Seeking to differentiate itself from its sister-brand Citroën, DS Automobiles needed a reliable, accurate and stylish newsletter that captured media reactions towards the avant garde DS range in the UK market.
What did we propose?
A tailor-made fortnightly media digest, designed to match the company’s brand identity. This would inform staff, senior management and DS Automobiles’ dealer network of positive media coverage.
How does it work?
Our editorial team identifies key stories, including video content, and edits this material into an easy-to-read format. We work in close conjunction with the DS Press and PR team to ensure all content matches brand guidelines.
What is the end result?
DS Automobiles now benefits from an informative press digest that highlights positive media coverage.