Commercial Vehicle Show
What did the client need?
The Commercial Vehicle Show needed a newsletter to keep both business visitors and exhibitors up-to-date with the latest show news.
What did we propose?
A comprehensive newsletter including industry news, previews of show events and relevant case studies. The coverage was designed to encourage interaction at the show between exhibitors and potential customers, and establish networking opportunities.
How does it work?
Six newsletters are produced annually, with our editorial team conducting interviews with exhibitors and event organisers, researching industry topics and designing and creating an easy-to-read and informative newsletter.
What is the end result?
A valuable newsletter for stakeholders, which provides a vital communications link between exhibitors and organisers. Following a successful launch the project has grown and Immediate Network’s links with the Commercial Vehicle sector have increased in parallel.