Adapted Vehicle Hire
What did the client need?
Adapted Vehicle Hire wanted to feature a regular blog on its website and re-purpose it for client communications. The blog needed to cover AVH’s specialist marketplace and customers with accuracy, clarity and also be interesting.
What did we propose?
A monthly blog that concentrated on AVH’s customers and also that related to current car usage circumstances. For example, driving safely in poor weather conditions.
How did it work?
Every month a member of the Immediate Network editorial team contacted AVH to get a feel for what was important at the company at that time. Using the editorial format of What, When, Where and Who we crafted the blog, sent it to the client for editing and amending if required. The client version was checked by us for literal, typos and grammar before it was uploaded.
What was the end result?
The AVH marketing team used the blog as a source and focus for the company’s social media activities. Each blog was an integral element of AVH’s Content Marketing activities and because it was a regular monthly production, it helped to keep the AVH site fresh and relevant for SEO and other marketing purposes.